Video on Demand is a fast-growing sector of distribution for documentaries and all films. But unlike theatrical box office reporting, cable companies and other video viewing platforms don't report viewership in a uniform and transparent way, leaving filmmakers and the industry without any benchmarks for where audiences are engaging with their content. Liesl Copland, of WME's Global Finance and Distribution and Digital Media groups discussed the future of Big Data and the need to change the system.
Part of the Doc Conference 2013
http://tiff.net/filmsandschedules/festival/2013/lieslcoplanddigitalo